Winter sees a surge in demand for NHS services, particularly in Humber and North Yorkshire where emergency departments are under immense strain. Utilising healthcare services wisely not only alleviates pressure on the NHS but also facilitates faster treatment for patients.

To prioritise care for the most critical cases, the NHS encourages individuals in need of urgent medical assistance to contact 111.nhs.uk via phone, app, or online. This campaign was to put a positive spin on those that have used the service promoting more to utilise.

Highly trained advisors will assess and direct individuals to the most suitable local service, which may include urgent treatment centres, GP practices, or pharmacist consultations. NHS 111 provides a convenient avenue for urgent healthcare needs from home, while emergencies requiring immediate attention should still prompt a call to 999 or a visit to A&E.